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The Morning Line

Palm Springs in the Winter! Station for LMA or Purchase


WHAT? SWIMMING POOLS IN THE DEAD OF WINTER? OH, YEAH. LMA, LMA/Option, or Purchase!  A rare opportunity in one of California’s most recognizable lifestyle markets. This Class A FM station serves the greater Palm Springs area — a region defined by sunshine, world‑class resorts, and a year‑round population that has grown far beyond its seasonal roots.

The station is currently operated under a Local Marketing Agreement, and the existing programmer is seeking an early exit. With more than two years remaining on the contract, the owner is willing to release the current operator if a qualified replacement steps in. Initially the owner preferred another LMA, but is now open to an LMA, an LMA/Option structure, or an outright purchase.

This is a clean, straightforward opportunity for an operator who wants the option of building out an office/studio or operating remotely.   The package includes:

* Class A FM authorization
* Transmission facilities only – no office or studio included
* Well-engineered, reliable technical plant
* Full capable of remote operation – ideal for lean staffing or multi-market


The LMA terms are simple and predictable:

* $3,000/month plus operating expenses, with a $9,000 deposit
* Year 2: $3,500/month
* Years 3+: $4,000/month
* Initial three-year term, with renewal options
* Monthly operating expenses typically less than $3,800


For those desiring to purchase outright: Asking Price is $450,000

What makes this market especially compelling is the lifestyle upside. Palm Springs is no longer a winter‑only destination — the region has evolved into a vibrant, year‑round community with a strong tourism engine and a growing permanent population. Operators benefit from:

• A thriving hospitality economy driven by resorts, boutique hotels, and short-term visitors
Nightlife, dining, and entertainment that rivals much larger metros
Pools, spas, golf courses, and outdoor recreation that keep both locals and tourists engaged
Proximity to Los Angeles, making it attractive for talent, advertisers, and weekenders
Cultural anchors like the Palm Springs Art Museum, Air Museum, a Sculpture Garden, Ruddy’s General Store Museum and even Dinosaurs…yep, Dinosaurs. There’s lots of midcentury architecture, and major annual events
• Nearby casinos and entertainment venues that support consistent advertising demand

For someone looking to step into a sunny, high visibility market with manageable overhead and multiple-deal structures available, this is a clean, flexible opportunity.

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